Rights Managed
How Creative Sales Work
- Images can be immediately licensed to almost anyone.
- Riders shouldn't have any sponsorships or contracts.
Pricing is determined by size of audience or readership, how long the image is to be used, country or region where the images will be used.
- The terms of the license are clearly defined and negotiated so that the purchaser receives maximum value, and is protected in their purchase by a certain level of exclusivity.
- Rights-managed licenses provide assurance that an image will not be used by someone else in a conflicting manner. The agreement can include exclusivity, and usually recognizes that this represents added value. Not all Rights-managed licenses are exclusive, that must be stipulated in the agreement.
- A Rights-managed image usually allows a much larger print run per image than a Royalty-free license.
- Editorial is a form of rights-managed license when there are no releases for the subjects. Since there are no releases the images cannot be used for advertising or to depict controversial subjects, only for news or educational purposes.
- The value of a license is determined by the use of the image, which is generally broken down along these lines;
- Usage: (eg. Advertising - "Above the Line", Corporate - "Below the Line" or Editorial - "News Media")
- Specific Use: (eg. Billboard, Annual Report, Newspaper article)
- Duration: (eg. 1 month, 2 months, 1 Year, 2 Years etc)
- Print Run: (eg. up to 10,000, up to 1m)
- Territory: (eg; USA, Europe, UK, Germany, or whatever combination of territories are required)
- Size: (how big is the image to be used - 1/4 page, 1/2 page, full page, or double page spread)
- Industry: (Industry type - eg. Consumer Electronics, Marine Engineering, Financial Services etc)
- Exclusivity: (Exclusive, or Non Exclusive)
Model Release
Licensing
Examples
Action:
This photo of me by Peter King is a good example of an image that could be sold as Rights Managed.
- No logos on clothing
- No graphics on board
- The rider is me and I don't have any sponsors
- All people in the photo have a model release
Silhouettes:
Silhouettes shots look great and they don't have any visible logos or personalities.
- No logos on clothing
- No graphics on board
- Rider is unrecognizable so no model release is required.
Lifestyle:
This photo of Mike glassing a surfboard by Peter King is another good example.
- No logos on clothing
- No graphics on board
- The rider is me and I don't have any sponsors
- All people in the photo have a model release
Art:
Photo by Peter King.
- No logos on clothing
- The rider is me and I don't have any sponsors
- All people in the photo have a model release
Landscapes:
Photo by Peter King.
- All people in the photo have a model release
Culture:
Photo by Peter King.
- All people in the photo have a model release
Shrelp Photographer Services
About Rights Managed Sale
How many stock agencies let you set the price? Answer: Just shrelp.com. There is nobody better to price your photos than you. We have a simple interactive pricing tool to help you price your images for thousand of different licensing your options.
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